Presentation type: Investor deck
Client: Altitude Gin
“To accelerate in premium+ gin, we need to execute our growth strategy. We plan to transform a portfolio of brands on the global stage and substantially grow the operational side of the business.”
Altitude is an award-winning alpine dry gin, infused with mountain botanicals, including myrtille, elderflower, and pine needles.
Altitude Gin has partnered with the Research Center for Alpine Ecosystems, which studies and protects natural mountain environments. Altitude shows respect for the place that inspired its creation by donating funds to support this valuable research.
But when it came to raising their own funds, Altitude Gin’s investment deck was not transporting the audience into the inspirational story behind the brand or giving them a glimpse of the premium lifestyle they could aspire to by investing in this high-quality spirit.
Altitude Gin had set a goal to raise £450,000 to accelerate its global expansion and open a new distillery in the resort that inspired its creation: Chamonix-Mont-Blanc in France. Altitude wanted to establish itself as the leading super-premium gin in the world, and it needed a deck that communicated the crisp, fresh taste and high quality of the product, all the while painting a clear picture of the exciting journey ahead.
Bring in the mountains.
If we couldn’t physically transport the audience to the mountains, we’d have to bring the mountains to them through stunning photography of the snowy peaks that inspired the creation of this premium product.
Adding depth and interest.
To add depth and interest to the slides, and elevate the designs, we incorporated illustrations of the key botanicals that make up the distinct flavour of this unique spirit. Without a bottle having to be anywhere nearby, this presentation gives its audience a real taste of the brand.
We decided to incorporate the feeling of adventure, excitement, and expedition into the concept of the animation. Animation was discussed as a team at the start of the design process, and we chose to use imagery as the vehicle for movement. This meant working together on each of the background animations to ensure the journey felt seamless for the audience.
The parallax effect should gently move you through the presentation naturally, rather than jump from slide to slide. Adding movement in this way keeps the audience’s attention and creates an on-brand experience for the viewer.
“The team helped us to create a first-class investor deck, which was instrumental to the success of our investment round. We ended up securing £585,000, which exceeded our expectations by 30%.”