Conference presentation example.
- Industry: Drinks
- Presentation type: Conference
- Client: AG Barr
How we made Rockstar Energy the talk of AG Barr’s sales conference, on an IMAX screen.
AG Barr, the company behind IRN-BRU, made and sold Rockstar Energy in the UK at the time. At the group’s winter sales conference, each of its brands gets a turn on stage.
That year, the stage was the IMAX at the Trafford Centre in Manchester. In the audience: hundreds of people, including the group heads who decide which brands get more support.
Rockstar’s team had one section of a packed day to stand out from every other brand in the group. This conference presentation example is how we got them there.
The better-than-beautiful brief.
Turn Rockstar’s success story into slides that feel like a Hollywood production, and hold a packed room from the first slide to the last.
A conference presentation example with a big-stage personality.
A sales conference is a room full of brands making their case, one after another. Two things belonged to Rockstar alone: the loud, unapologetic personality the brand is famous for, and the personality of the person presenting it.
So we built the story around both. The section had to sound like Rockstar and like the speaker, not like the brand that went on before them. Every performance number had to push the case for more backing, or it stayed off the screen.
Presentation design services
Keynote presentation design for an IMAX screen.
People assume a giant screen means room for more. It’s the opposite. On a screen that size, the eye gets tired chasing anything that doesn’t need to be there, so every element had to earn its spot.
There’s nothing subtle about Rockstar, so we went loud where it counted: bright, contrasting colours, big type, and products cut out of their backgrounds so the cans were the heroes. A pattern inspired by condensation on an ice-cold can ran across plain slides and imagery alike, holding the look together whatever the content. And we built in the assets from Rockstar’s video game partnership, so the deck and the campaign looked like one thing.
Typography did the steering. We emphasised key words in unexpected places, so the audience always knew where to look, however much was going on around it.
Motion that backs the speaker up.
In this conference presentation example, animation built the energy, but it never tried to upstage the presenter. As the speaker built to a crescendo, the motion picked up pace with them. When a moment needed to land quietly, the slides went still. When a stat deserved a second look, a small pop of movement was all it took.
What this conference presentation example did next.
Rockstar’s section was the part of the day people talked about afterwards, and colleagues across the group wanted to know who’d made it.
At an internal conference, that’s the whole point. Making noise on that stage is how a brand cuts through to the group heads and gets more support where it needs it.
- 1 IMAX screen, at the Trafford Centre in Manchester
- 100s of people in the audience
- 1 section of a packed day to stand out in
