“Scripta’s science was already proven, so the job was working out what each audience needed to hear first. We ran two storytelling workshops with the Scripta team, two hours each, to find the true messages and the right level of detail for each audience.
Then we shaped the story so it works as a quick, high-level pitch and as a deeper scientific walk-through. As a scientist, I could help decide what to leave out without losing what makes the science matter. We protected the science and kept only the data each audience needs.”
David Kirk, PhD Scientist-turned-storyteller